100 Mile House & South Cariboo Brand Identity
Project Goals
Produce a clean and modern brand identity for both the District of 100 Mile House and South Cariboo tourism. Improve the overall brand experience from web, to print and everything in between.
The client came to us for our expertise, as in the past they had been unsuccessful in achieving a brand refresh and implementing brand standards.
Completion
Winter 2020
Brand Identity & Style Guide
Prior to design, we worked directly with the client to establish goals and tone for the brand refresh. The scope included a full brand identity and style guide, brand collateral and web redesign for both the District of 100 Mile House and South Cariboo Tourism.
100 Mile House brand goals:
Modern and friendly appearance to the logo and branding assets.
Word recognition and text legibility within the logo.
A rustic colour palette, reflecting 100 Mile House’s log cabin history.
Create a simple and easy to use style guide that all staff can effectively follow and implement.
District of 100 Mile House Logo
Images above show the development of the 100 Mile House logo. On the far left is the original client logo, progressing to the final 100 Mile House logo on the right.
South Cariboo Tourism Logo
South Carbioo brand goals:
Modern and friendly appearance to the logo and branding assets.
Inclusion of “100 Mile House” within the logo.
Reflect the area’s seasonal outdoor activities through visuals and use of colour.
Create a simple and easy to use style guide that all staff can effectively follow and implement.
Images above show the development of the South Cariboo logo. The far left is the original client logo, progressing to the final 100 Mile House logo on the right.